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Karolina
Mikolajczyk

Growth-minded writer, editor, content strategist,

and SEO expert based in Vancouver, Canada

  • LinkedIn
  • Instagram
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About me

Hi, I’m Karolina — welcome to my portfolio.

 

I create data-backed content that reads well and ranks high in Google.

 

Growth is at the heart of everything I do. Let’s work together to create a content strategy that will generate organic traffic and convert your web visitors into paying customers.

 

But! I’m a person, not (just) a content machine. 

 

I live in Vancouver, BC. I like cats, live music, trains and trams, Italian food and beer, and the smell of old buildings. I'm trying to make friends with the crows in my neighborhood, so I usually have at least a few peanuts in my tote bag. 

Skills and expertise

Writing and editing

If you find a more detailed-oriented editor, coffee’s on me.

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Content strategy

From landing pages, through blog posts to email campaigns — I will work with you to find the most effective ways to reach your online audience with great content. 

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Blogging 101

Need help setting up an editorial process? You got it. I will help you build a content calendar and put scalable processes in place for resource-efficient regular publishing.

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Analytics

I use traffic, behavior, search performance, and conversion data to come up with truly bespoke content ideas. 

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SEO

I love SEO, and Google’s crawlers seem to love me back. I use SEMrush, Google’s Keyword Planner and Search Console, and other specialized SEO tools to rank on page one.

Work

I am currently an associate editor of the Hootsuite blog about social media marketing (with over 4 million monthly visits).

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Here’s what I do at Hootsuite, on top of planning, briefing, and editing blog content on an ongoing basis:

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  • Oversee the company’s growing social media news site

  • Review and improve existing content for higher ranking, traffic, and conversion rates

  • Identify new high-value keyword opportunities

  • Coach internal and freelance writers on SEO and web writing best practices

  • Analyze the team’s results and come up with improvements to our strategy

  • Occasionally write scripts for and star in Hootsuite Labs videos

 

I do similar work for non-competing businesses looking to better monetize their website content.

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Let's talk!

mikolajczyk.krln@gmail.com

Thanks for getting in touch!

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